Media Library
A collection of complete projects from across my work — brand campaigns, documentaries, and commissioned films.
Every piece here was built with the same intent: to tell stories that feel real, look beautiful, and move with purpose.
These projects span treatment centers within the HCANA network, personal collaborations, and independent commissions. Each one reflects a different side of what I love about filmmaking — clarity, connection, and honest emotion.
Oasis Recovery Center (Asheville, NC)
Oasis Recovery is the flagship program within the HCANA network, an Asheville-based treatment center focused on holistic, adventure-based recovery. My content strategy for Oasis centered on redefining its image from “clinical rehab” to “transformational retreat.” I led creative direction across social, video, and paid media, producing campaigns that captured the natural beauty of the Blue Ridge Mountains and the deeply human stories of recovery. Through storytelling videos, testimonials, and educational content, Oasis became known for its authenticity and high-trust voice within the behavioral health space.
Knoxville Recovery Center (Knoxville, TN)
Knoxville Recovery Center offers full residential care and medical detox in a serene setting just outside the Smoky Mountains. My work for KRC focused on clarity and education—building digital campaigns that simplified complex treatment topics while reflecting the center’s compassionate, clinical tone. I directed and produced videos highlighting the detox process, facility tours, and client experiences, helping to make the center’s message approachable and trustworthy. These assets also supported SEO-driven content growth and significantly improved site engagement and form conversions.
Asheville Detox Center (Asheville, NC)
Asheville Detox Center serves as the first step in the HCANA continuum of care, providing medically supervised detox in a calm, boutique environment. My content approach emphasized safety, expertise, and care—crafting visual and written stories that replaced fear with reassurance. From scripting educational explainers to producing patient-facing video content, every asset aimed to normalize the detox experience and position ADC as a trusted entry point into recovery.
Oasis River Recovery (Chattanooga, TN)
Oasis River Recovery reimagined addiction treatment through adventure and outdoor immersion, uniting clinical care with exploration, teamwork, and challenge. I led the creative direction and brand development, building a visual and narrative identity that positioned recovery as a journey of strength and self-discovery. The campaign’s imagery and storytelling drew on the landscape itself, using the river, the mountains, and the raw power of nature as symbols of growth and transformation.
East Coast Recovery (Boston, MA)
East Coast Recovery served the Boston community with PHP and IOP programs focused on holistic, evidence-based care. I oversaw creative direction and digital strategy to bring the center’s brand in line with HCANA’s broader identity, balancing national consistency with a strong local voice. Through refined messaging, social media content, and video storytelling, we positioned East Coast Recovery as a trusted resource for compassionate, community-focused treatment.
Launch Centers (Los Angeles, CA)
Launch Centers is a Los Angeles–based outpatient and career development program that merges clinical treatment with personal growth and creative purpose. While working with Launch through an HCANA partnership, I led content strategy and creative direction to align their digital presence with a national standard while preserving the authentic, West Coast energy that defines their brand. I focused on campaign storytelling and video assets that captured recovery as transformation—ambitious, creative, and deeply human.