Hi, I'm Will.

I'm a videographer, creative storyteller, and marketing professional based in North Carolina. My background with storytelling started long before I ever held a camera, rooted in a love for music, film, and the power of a well-crafted story.

My background blends marketing, filmmaking, and brand development. As Director of Marketing for a behavioral healthcare network, I built multi-channel campaigns, led rebrands, and oversaw everything from production to performance data. That experience shaped how I think about creative work: not just what looks beautiful, but what actually works. Since then, I've gone fully independent, taking that same blend of creativity and strategy into freelance work full-time.

These days, my projects range from branded films and short documentaries to podcast production, live events, and weddings. My favorite part of the process is finding truth in the moment — that intersection where planning meets something real.

When I'm not directing or editing, I'm usually making music, playing board games with friends, or chasing whatever new idea I can't stop thinking about. Whether it's a video, a campaign, or a full brand story, my goal is always the same: to make something that feels alive and leaves an impression.

Things I Love

• The challenge of capturing real, unscripted moments

• Writing music, even if only for myself

• Exploring new places with my Sony A7III

Fun Facts

• I started in video as a way to document my surroundings and never stopped

• I balance my creative side with strategy and marketing

• I once thought I'd focus solely on music, until I realized visuals tell a story, too